REAL PRODUCT, REAL PEOPLE

NEW WAVE DROP 2: JUST LANDED

REAL PRODUCT, REAL PEOPLE

NEW WAVE DROP 2: JUST LANDED

NEW WAVE - DROP 2

New web exclusive collection available now.

HOLLYWOOD HEIGHTS

Link up with Suki and Ackrite in Hollywood Hills.

SHORELINE

It’s swimwear weather somewhere.

THE COOKOUT

Small circle, it’s a chosen few. Hood BBQ with our LA family.

M1LLIONZ ACAPELLA

We linked back up with M1llionz at the LA river for a bespoke acapella freestyle.

A FIGHT FOR FREEDOM

How fighting changed Alex Barreto’s life for the better and his From Nothing To Something journey.

NO FIXED ADDRESS

Keeping it moving, never standing still. Web exclusive pieces now live.

SALON STORIES

The Beauty Salon. A safe space representing unity and culture.

EL VIEJO

Tapped in with Punch to hear his story and speak about the Lowrider community.

PROUD BUT NEVER SATISFIED

NEW WAVE - DROP 2

The next chapter continues with a new wave. Designed exclusively for online release, the latest collection introduces a more mature approach to streetwear combining refined design, premium details, and effortless versatility.

This new drop represents a shift in mindset, style, and ambition.

@HOODRICHUK

AS SEEN ON INSTAGRAM