13/09/26
HOODRICH x JAY CRITCH: TWO HOOD FAVOURITES LINK UP
Fresh from his sold-out London headline show on 9th September, Brooklyn rapper Jay Critch linked up with the Hoodrich team for an exclusive shoot in the city.
Back in London for the first time since 2018, after his Return Of The Hood Fav show, the timing was right for a Hood link-up.
Hoodrich has always been rooted in music and street culture. From UK grime and drill to the sounds of Brooklyn. It’s about the artists, the culture and the From Nothing TO Something ambition behind it.
With New Wave Drop 2 shot across the US, bringing Jay Critch into the collection on UK soil connected both sides of the cities. Brooklyn rap meets London streetwear.
For the shoot, Jay wears two standout looks from the Hoodrich New Wave Drop 2 collection: the Chaser H Panel Tracksuit and the Frame Infra Football Tracksuit.
Two cities. One culture.
CHASER H PANEL TRACKSUIT
The Men's Chaser H Panel Full Tracksuit in Grey brings a sharp, tech-focused silhouette to your daily streetwear rotation. Built from a lightweight, durable 100% polyamide fabric, this full tracksuit setup is engineered for long-lasting wear with a clean, functional feel.
FRAME INFRA FOOTBALL TRACKSUIT
The Men's Frame Infra Football Full Track Set in Black/Blue merges match-day heritage with a cutting-edge technical aesthetic. Built from a lightweight polyester shell with a thermal-inspired heat-mapped print, this limited-edition set features clean piping throughout and a breathable internal mesh lining designed for effortless movement.
